As a bridal hairstylist and makeup artist for the last 15+ years, I know how hard it can be to keep up with the ever-changing marketing landscape. Every few years the buying habits of brides and where they find vendors shifts, and if you don't keep up you can quickly be left behind by your competitors. But even though marketing channels may change, what drives value and sets you apart from your competition doesn't. Understanding how to express who you are, what you do, and why you're the solution to all their needs is key to growing a thriving brand.
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